Media monoliths [electronic resource] : how great media brands thrive and survive / Mark Tungate.
By: Tungate, Mark
.
Contributor(s): ebrary, Inc.
Publisher: London ; Sterling, VA : Kogan Page, 2004Description: viii, 261 p. : ill. (some col.) ; 24 cm.Subject(s): Mass media -- Economic aspects | Brand name productsGenre/Form: Electronic books.DDC classification: 338.4/730223 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 338.4/730223 (Browse shelf) | Available |
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| No cover image available | No cover image available | No cover image available | No cover image available | No cover image available | ||||
| 338.4/7004678 The global internet economy | 338.4/730223 The media economy / | 338.4/730223 Information and public choice | 338.4/730223 Media monoliths | 338.4/730223 Understanding media economics | 338.4/730223 The economics and financing of media companies | 338.4/730223 Media economics : |
Includes bibliographical references (p. [250]-251) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.