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Creative Strategy in Advertising / Bonnie L. Drewniany and A. Jerome Jewler

By: Drewniany, Bonnie L.
Contributor(s): Jewler, A. Jerome.
Publisher: Boston, MA : Thomson Wadsworth, c2008Edition: 9th ed. , Int. Student Ed.Description: xiv, 332 p. : ill. ; 25 cm.ISBN: 9780495096207 (pbk. : Int. Student ed.); 0495096202 (pbk. : Int. Student ed.); 9780495095699 (pbk.); 0495095699 (pbk.).Subject(s): Advertising copy | Advertising layout and typographyDDC classification: 659.132
Contents:
1. Creativity : Unexpected But Relevant Selling Messages - 2. Branding : Indentity and Image Strategy - 3. Diversity : Targeting An Ever-Changing Marketplace - 4. Fact Finding : The Basis For Effective Creative Work - 5. Strategy : A Road Map For The Creative Team - 6. Ideas - The Currency Of The 21st Century - 7. Words On Paper : Connecting To Consumers' Hearts and Minds - 8. Layouts : Designing To Communicate - 9. Radio: Can You See What I'm Saying? - 10. Television : The Power Of Sight, Sound And Motion - 11. Direct Marketing : The Convinience Of Shooping At Home - 12. The Internet : The Ultimate Direct - 13. Intergrated Marketing Communications : Building Strong Relationships Between The Brand And The Consumer - 14. Client Pitches : How To Sell Your Ideas.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 28, Side 1, TierNo 1, BayNo 1

 659.132 DRE (Browse shelf) 1 Available SLASx,05000,03,GR 5000002486
Main Collection Taylor's Library-TU
659.132 DRE (Browse shelf) 1 Available SLASx,05000,03,GR 5000005932
Main Collection Taylor's Library-TU
659.132 DRE (Browse shelf) 1 Available SOMAC,37000,03,RA 5000035511
Main Collection Taylor's Library-TU
659.132 DRE (Browse shelf) 1 Available SOMAC,37000,03,RA 5000035997
Main Collection Taylor's Library-TU
659.132 DRE (Browse shelf) 1 Available SOMAC,09030,03,RM 5000033859

Includes bibliographical references and index.

1. Creativity : Unexpected But Relevant Selling Messages - 2. Branding : Indentity and Image Strategy - 3. Diversity : Targeting An Ever-Changing Marketplace - 4. Fact Finding : The Basis For Effective Creative Work - 5. Strategy : A Road Map For The Creative Team - 6. Ideas - The Currency Of The 21st Century - 7. Words On Paper : Connecting To Consumers' Hearts and Minds - 8. Layouts : Designing To Communicate - 9. Radio: Can You See What I'm Saying? - 10. Television : The Power Of Sight, Sound And Motion - 11. Direct Marketing : The Convinience Of Shooping At Home - 12. The Internet : The Ultimate Direct - 13. Intergrated Marketing Communications : Building Strong Relationships Between The Brand And The Consumer - 14. Client Pitches : How To Sell Your Ideas.