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Copywriting for the electronic media : a practical guide / Milan D. Meeske.

By: Meeske, Milan D.
Publisher: Belmont, CA : Thomson/Wadsworth, 2006Edition: 5th ed.Description: xvi, 312 p. : ill. ; 28 cm.ISBN: 0534629148 (pbk.); 9780534629144 (pbk.).Subject(s): Advertising copy | Broadcast advertisingDDC classification: 659.14
Contents:
Part 1: The broadcast copywriter: 1. The broadcast copywriter -- Part 2: Copywriting elements: 2. Copywriting style-basic mechanics - 3. The legal and ethical implications of writing copy -- Part 3. Advertising basics: 4. Consumer behavior - 5. Motivation - 6. Organizing the broadcast commercial - 7. Broadcast copy preparation -- Part 4: Radio copywriting: 8. The radio commercial: The mechanics - 9. Types of radio copy -- Part 5. Television copywriting: 10. The television commercial: The mechanics - 11. Types of television commercials -- Part 6: The electronic media: other writing needs: 12. Promotion - 13. Public service, issue, and political announcements - 14. The broadcast campaign - 15. Writing news stories - 16. Writing for the internet - 17. Corporate programs - 18. Writing the teleplay - Glossary - Bibliography - Index.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.14 MEE (Browse shelf) 1 Available SLASx,21000,03,GR | SOCxx, 09050,03, RA 5000033733

Includes bibliographical references (p. [305]-306) and index.

Part 1: The broadcast copywriter: 1. The broadcast copywriter -- Part 2: Copywriting elements: 2. Copywriting style-basic mechanics - 3. The legal and ethical implications of writing copy -- Part 3. Advertising basics: 4. Consumer behavior - 5. Motivation - 6. Organizing the broadcast commercial - 7. Broadcast copy preparation -- Part 4: Radio copywriting: 8. The radio commercial: The mechanics - 9. Types of radio copy -- Part 5. Television copywriting: 10. The television commercial: The mechanics - 11. Types of television commercials -- Part 6: The electronic media: other writing needs: 12. Promotion - 13. Public service, issue, and political announcements - 14. The broadcast campaign - 15. Writing news stories - 16. Writing for the internet - 17. Corporate programs - 18. Writing the teleplay - Glossary - Bibliography - Index.