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International hospitality management : concepts and cases / [Alan] Clarke and [Wei] Chen.

By: Clarke, Alan, 1956-.
Contributor(s): Chen, Wei, 1971-.
Publisher: Oxford : Elsevier/Butterworth-Heinemann, c2007Description: x, 382 p. : ill. ; 25 cm.ISBN: 9780750666756 (pbk.).Subject(s): Hospitality industry -- Management | International business enterprises -- Management | Hospitality industry -- Management -- Case studiesDDC classification: 647.94068
Contents:
1. Welcome: an introduction to international hospitality - 2. Cultures and the challenges of international hospitality - 3. The international hospitality industry - 4. Exploring the international environment - 5. International marketing - 6. International hospitality market entry - 7. Strategic planning and international hospitality - 8. International human resources management: managing diversity - 9. Entrepreneurship and SMEs in the global market - 10. Managing social responsibility in international hospitality - 11. The analysis of international hospitality management.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
647.94068 CLA 2007 | 647.94068 CLA (Browse shelf) 1 Available SHTEx,70002,03,GR 5000099782
Main Collection Taylor's Library-TU
647.94068 CLA (Browse shelf) 1 Available SHTEx,70002,03,GR 5000045541
Main Collection Taylor's Library-TU
647.94068 CLA (Browse shelf) 1 Available SHTEx,70002,03,GR 1000809747

Includes bibliographical references and index.

1. Welcome: an introduction to international hospitality - 2. Cultures and the challenges of international hospitality - 3. The international hospitality industry - 4. Exploring the international environment - 5. International marketing - 6. International hospitality market entry - 7. Strategic planning and international hospitality - 8. International human resources management: managing diversity - 9. Entrepreneurship and SMEs in the global market - 10. Managing social responsibility in international hospitality - 11. The analysis of international hospitality management.