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Digital marketing [electronic resource] : global strategies from the world's leading experts / Jerry Wind, Vijay Mahajan.

By: Wind, Yoram.
Contributor(s): Mahajan, Vijay | ebrary, Inc.
Publisher: New York : Wiley, c2001Description: x, 416 p. : ill. ; 24 cm.Subject(s): Internet marketing | Consumer behavior | Electronic commerceGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Includes bibliographical references and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.