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Globalizing tobacco control [electronic resource] : anti-smoking campaigns in California, France, and Japan / Roddey Reid.

By: Reid, Roddey, 1952-.
Contributor(s): ebrary, Inc.
Series: Tracking globalization: Publisher: Bloomington : Indiana University Press, c2005Description: xii, 310 p. : ill. ; 25 cm.Subject(s): Smoking -- Government policy -- Cross-cultural studies | Smoking -- Government policy -- California | Smoking -- Government policy -- France | Smoking -- Government policy -- Japan | Smoking -- California -- Prevention | Smoking -- France -- Prevention | Smoking -- Japan -- PreventionGenre/Form: Electronic books.DDC classification: 362.29/67 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

Includes bibliographical references (p. [265]-289) and index.

Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.