Mastering marketing [electronic resource] : a comprehensive introduction to the skills of developing and defending your company's revenue / Ian Ruskin-Brown.
By: Ruskin-Brown, Ian.
Contributor(s): ebrary, Inc
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Publisher: London : Thorogood, 2006Description: xvii, 325 p. : ill.Subject(s): Marketing | Marketing -- ManagementGenre/Form: Electronic books.Online resources: An electronic book accessible through the World Wide Web; click to view
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"The core skills of profitable marketing."
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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.