Brandchild [electronic resource] : remarkable insights into the minds of today's global kids and their relationships with brands / Martin Lindstrom with Patricia B. Seybold.
By: Lindström, Martin
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Contributor(s): Seybold, Patricia B | ebrary, Inc.
Publisher: London ; Sterling, VA : Kogan Page, 2003Description: xvi, 316 p. : ill., maps.Subject(s): Brand name products | Child consumers | Advertising and children | Marketing researchGenre/Form: Electronic books.DDC classification: 658.8/34/083 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/34/083 (Browse shelf) | Available |
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| 658.8/3/0852 Trillion-dollar moms | 658.8/34 Niche envy | 658.8/34/082 Don't think pink | 658.8/34/083 Brandchild | 658.8/34/0842 Consuming youth | 658.8/34/0844 The maturing marketplace | 658.8/34/08968073 Latinos, Inc |
Includes bibliographical references and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2010. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.