Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.
By: McDowell, Walter.
Contributor(s): Batten, Alan | National Association of Broadcasters | ebrary, Inc
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Publisher: Amsterdam ; Boston : Elsevier/Focal Press, c2005Edition: [2nd ed.].Description: x, 158 p. : ill.Subject(s): Television broadcasting | Brand name productsGenre/Form: Electronic books.DDC classification: 384.551 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 384.551 (Browse shelf) | 1 | e-book | SOMAC,37002,03,CL,PPT |
Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Includes bibliographical references (p. 143) and index.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.