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Public relations on the Net [electronic resource] : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

By: Holtz, Shel.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2002Edition: 2nd ed.Description: xx, 444 p. : ill. ; 23 cm.Subject(s): Internet in public relationsGenre/Form: Electronic books.DDC classification: 659.2/0285/4678 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
Item type Current location Call number Status Date due Barcode
659.2/0285/4678 (Browse shelf) Available

Includes bibliographical references and index.

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.