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Tough calls [electronic resource] : AT&T and the hard lessons learned from the telecom wars / Dick Martin.

By: Martin, Dick, 1946-.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2005Description: viii, 294 p. ; 24 cm.Subject(s): AT & T -- History | Telecommunication -- United States -- HistoryGenre/Form: Electronic books.DDC classification: 384/.06573 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.

Includes bibliographical references (p. [273]-286) and index.

Don't dance to the music of your own buzz -- Understand the power of symbols -- Take control -- Complete the CEO -- Expect the dumbing down of reality -- Work inside out toward your customers -- Don't let plugging leaks become an obsession -- Casting is everything -- Pay attention to the power of the few -- Don't confuse politics and public relations -- Say good-bye to the rah-rah brother- and sisterhood -- Stay off the treadmill of expectations -- It's okay to change your mind -- Credibility breaks all ties -- Reimagine your company's mission -- Practice ambidextrous leadership.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2005. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.