Generating buy-in [electronic resource] : mastering the language of leadership / Mark S. Walton ; foreword by William Ury.
By: Walton, Mark S.
Contributor(s): ebrary, Inc
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Publisher: New York : American Management Association, c2004Description: xviii, 108 p.Subject(s): Communication in management | Leadership | Persuasion (Psychology)Genre/Form: Electronic books.DDC classification: 658.4/5 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.4/5 (Browse shelf) | Available |
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Includes bibliographical references (p. 95-97) and index.
Pt. 1. Understanding the language of buy-in. What triggers buy-in? Every leader tells a story. How strategic stories will get you twenty-first century buy-in -- Pt. 2. Speaking the language of buy-in. A framework for buy-in. Developing your strategic story. The rule of three. When the going gets tough, the smart get buy-in. The charisma quotient. The best evidence -- Pt. 3. Putting the language to work. Using the tools of buy-in. Now it's your turn. Questions executives ask about the language of buy-in.
TSLHHL
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.