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The international dictionary of marketing [electronic resource] : over 2,000 professional terms & techniques / Daniel Yadin.

By: Yadin, Daniel.
Contributor(s): ebrary, Inc.
Publisher: London ; Milford, CT : Kogan Page, 2002Description: v, 441 p. ; 24 cm.Subject(s): Marketing -- DictionariesGenre/Form: Electronic books.DDC classification: 658.8/003 Online resources: An electronic book accessible through the World Wide Web; click to view

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Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.