Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.
Contributor(s): Zwick, Detlev
| Cayla, Julien.
Publisher: Oxford : Oxford University Press, 2011Description: xi, 357 p. : ill. ; 24 cm.ISBN: 9780199576746 (hbk.); 0199576742 (hbk.).Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 4 |
658.8 INS 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,GR | 5000121457 |
Includes bibliographical references and index.