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Marketing and PR [electronic resource] : getting customers and keeping them-- without breaking the bank / Philip R. Holden and Nick Wilde.

By: Holden, Philip R.
Contributor(s): Wilde, Nick | ebrary, Inc.
Series: Business on a shoestring: Publisher: London : A & C Black, 2007Description: viii, 200 p. : ill.Subject(s): Marketing | Public relations | Small business marketing | Small business -- Public relationsGenre/Form: Electronic books.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view

Includes bibliographical references and index.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.