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Whoever tells the best story wins [electronic resource] : how to use your own stories to communicate with power and impact / Annette Simmons.

By: Simmons, Annette.
Contributor(s): ebrary, Inc.
Publisher: New York : American Management Association, c2007Description: x, 226 p. ; 24 cm.Subject(s): Business communication | StorytellingGenre/Form: Electronic books.DDC classification: 658.4/52 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
Item type Current location Call number Status Date due Barcode
658.4/52 (Browse shelf) Available

Includes bibliographical references (p. 213-216) and index.

PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.