TY  - BOOK
AU  - Danesi,Marcel
TI  - Brands
T2  - Routledge introductions to media and communications
SN  - 0415279984 (pbk.)
U1  - 658.827 
PY  - 2006///
CY  - New York, London
PB  - Routledge
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -