Using qualitative research in advertising :  strategies, techniques, and applications / 
Margaret A. Morrison ... [et al.] 
 - Thousand Oaks, Calif. :  SAGE,  c2002. 
 - xi, 139 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 132-134) and index. 
<br/><br/><label>ISBN: </label>0761925996 (hbk.) 9780761925996 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.<br/>Marketing research--Methodology.<br/>Qualitative research.
<br/><br/><label>Dewey Class. No.: </label>659.1072  / USI