Brands and branding / 
Rita Clifton and John Simmons ; with Sameena  Ahmad ... [et al.]. 
 - London :  The Economist in association with Profile,  2003. 
 - xv, 256 p. :  ill. (some col.) ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. The case for brands - 2. Best practice in branding - 3. The future for brands. 
<br/><br/><label>ISBN: </label>186197664X (hbk.) 9781861976642 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.
<br/><br/><label>Dewey Class. No.: </label>658.827  / BRA