TY  - BOOK
AU  - Clifton,Rita
AU  - Simmons,John
ED  - Economist (London, England)
TI  - Brands and branding
SN  - 186197664X (hbk.)
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - The Economist in association with Profile
KW  - Brand name products
N1  - Includes bibliographical references and index; 1. The case for brands - 2. Best practice in branding - 3. The future for brands
ER  -