TY  - BOOK
AU  - Davis,John
TI  - Measuring marketing: 103 key metrics every marketer needs 
SN  - 9780470821329 (pbk.)
U1  - 658.8 
PY  - 2007///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Marketing
KW  - Evaluation
KW  - Marketing research
N1  - Includes bibliographical references and index; I: Marketing planning and customers - II: The offering - III: Sales force
ER  -