Berger, Arthur Asa,  1933- <br/><br/>
Ads, fads, and consumer culture :  advertising's impact on American character and society / 
Arthur Asa Berger ; with illustrations by the author. 
 - 3rd edition. 
 - xxv, 217 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 203-210) and index. 
<br/><br/><label>ISBN: </label>0742554449 (paperback) 9780742554443 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Popular culture--United States.<br/>Consumer education--United States.
<br/><br/><label>Dewey Class. No.: </label>659.10420973  / BER