TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Ads, fads, and consumer culture: advertising's impact on American character and society 
SN  - 0742554449 (paperback)
U1  - 659.10420973 
PY  - 2007///
CY  - Lanham
PB  - Rowman & Littlefield Publishers
KW  - Advertising
KW  - United States
KW  - Popular culture
KW  - Consumer education
N1  - Includes bibliographical references (pages 203-210) and index
ER  -