TY  - BOOK
AU  - De Chernatony,Leslie
TI  - Creating powerful brands in consumer, service and industrial markets
SN  - 0750683163 (pbk., pkg)
U1  - 658.827 
PY  - 2003///
CY  - Oxford, Burlington, MA
PB  - Elsevier/Butterworth-Heinemann
KW  - Brand name products
KW  - Product management
N1  - Previous ed.: 1998
ER  -