Dearlove, Des.

Business the Richard Branson way : 10 secrets of the world's greatest brand builder / Richard Branson. Des Dearlove. - 3rd ed. - Chichester : Capstone 2007. - xvi, 172 p.; 22 cm.

Includes bibliographical references and index.

9781841127644 (pbk.)


Branson, Richard.


Virgin Group--History.


Businessmen--Great Britain--Biography.
Success in business--Great Britain--Case studies.
Brand name products--Great Britain.
Aeronautics, Commercial--History.--Great Britain

338.04092 / DEA