TY - BOOK AU - Dearlove,Des TI - Business the Richard Branson way: 10 secrets of the world's greatest brand builder SN - 9781841127644 (pbk.) U1 - 338.04092 PY - 2007/// CY - Chichester PB - Capstone KW - Branson, Richard. KW - Virgin Group KW - History KW - Businessmen KW - Great Britain KW - Biography KW - Success in business KW - Case studies KW - Brand name products KW - Aeronautics, Commercial N1 - Includes bibliographical references and index ER -