Kendrick, Terry.

Developing strategic marketing plans that really work : a toolkit for public libraries / Terry Kendrick. - London : Facet Publishing, 2006. - xii, 225 p. : ill. ; 24 cm.

Includes bibliographical references (p. [217]-218) and index.

9781856045483 (pbk.) 185604548X (pbk.)


Public libraries--Marketing.

025.1974 / KEN