Kendrick, Terry. Developing strategic marketing plans that really work : a toolkit for public libraries / Terry Kendrick. - London : Facet Publishing, 2006. - xii, 225 p. : ill. ; 24 cm. Includes bibliographical references (p. [217]-218) and index. ISBN: 9781856045483 (pbk.) 185604548X (pbk.) Subjects--Topical Terms: Public libraries--Marketing. Dewey Class. No.: 025.1974 / KEN