TY  - BOOK
AU  - Gupta,Dinesh K.
AU  - Savard,Rejean
ED  - International Federation of Library Associations and Institutions.
ED  - ebrary, Inc.
TI  - Marketing libraries in a Web 2.0 world
AV  - Z716.3 .M2925 2011eb
U1  - 025.04/2 23
PY  - 2011///
CY  - Berlin, New York
PB  - De Gruyter Saur
KW  - Libraries
KW  - Marketing
KW  - Congresses
KW  - Online social networks
KW  - Library applications
KW  - Web 2.0
KW  - Electronic books
KW  - local
N1  - Papers from a pre-conference sponsored by the IFLA Management and Marketing Section and held in conjunction with the 2010 IFLA World Library and Information Congress; Includes bibliographical references; The library 2.0 : origins of the concept, evolutions, perceptions and realities / Olivier Le Deuff -- Making Web 2.0 work for users and libraries / Tanja Mercun and Maja Žumer -- Le marketing des bibliothèques supplanté par le web 2.0 : mythe ou réalité? / Jean-Pierre Diouf -- Staying free from "corporate marketing machines" : library policy for Web 2.0 tools / Heather Lea Moulaison and Edward M. Corrado -- Innovation as a framework for adopting Web 2.0 marketing approaches / Lisa Janicke Hinchliffe and Rudy Leon -- Web 2.0 : de nouveaux usagers en bibliothèque? / Lionel Dujol -- Creating and using personas for library service in the Web 2.0 era : a case study of the Chinese Academy of Sciences / Li-Ping Ku -- The impact of CMR 2.0 in the library / Yamina Benhaouya -- How tangible is your library in the digital environment? : implications of social media marketing in reinventing communities' library experiences / Rajesh Singh -- La dimension participative du web 2.0 : un atout marketing pour la bibliothèque de l'École Supérieure de Banque d'Alger / Nadia Temmar -- Library marketing 2.0 : experiences of the ETH-Bibliothek with social media / Rudolf Mumenthaler -- Web 2.0 tools and the marketing of libraries : the case of Africa / Amadou Anta Samb -- Brazilian librarians and Twitter / Moreno Barros -- Marketing in a Web 2.0 world : a conference perspective / Christie Koontz; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10502341
ER  -