Blythe, Jim. <br/><br/>
A very short, fairly interesting and reasonably cheap book about studying marketing / 
 Studying marketing 
Jim Blythe. 
 - London :  SAGE,  2006 
 - 146 p. ;  20 cm. 
 - Very short, fairly interesting and reasonably cheap book about-- series .
<br/><br/>Includes bibliographical references (p. [135]-138) and index. 
<br/><br/>Part I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index. 
<br/><br/><label>ISBN: </label>141293088X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Study and teaching.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BLY