TY  - BOOK
AU  - Blythe,Jim
TI  - A very short, fairly interesting and reasonably cheap book about studying marketing
SN  - 141293088X (pbk.)
U1  - 658.8 
PY  - 2006///
CY  - London
PB  - SAGE
KW  - Marketing
KW  - Study and teaching
N1  - Includes bibliographical references (p. [135]-138) and index; Part I: Proper subjects that preceded marketing - 1. The economists - 2. Behavioural scientists -- Part II: Marketing as a proper subject: 3. the marketing gurus and some of their thinking - 4. Marketing concepts and contexts -- Part III: Selling marketing - 5. why marketing doesn't work - Epilogue - References - Index
ER  -