Ries, Al. <br/><br/>
Bottom-up marketing / 
by Al Ries and Jack Trout. 
 - New York :  McGraw-Hill,  c1989. 
 - xiv, 226 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/>Introduction - 1. Tactics dictate strategies - 2. Going down to the front - 3. Monitoring the trends - 4. Narrowing your focus - 5. Finding your tactic - 6. Finding a tactic to fight drug abuse - 7. Building your strategy - 8. Building a strategy for avon - 9. Making the changes - 10. Shifting the battlefield - 11. Shifting the battlefield at GM - 12. Testing your strategy - 13. Selling your stragegy - 14. Getting the resources - 15. Calling in the outsider - 16. Launching your program - 17. Keeping things on track - 18. Sensing your success - 19. Pouring it on - 20. Cutting your losses - 21. Playing the game - Index. 
<br/><br/><label>ISBN: </label>0071008950 (pbk.) 9780071008952 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8  / RIE