TY  - BOOK
AU  - Ries,Al
AU  - Trout,Jack
TI  - Bottom-up marketing
SN  - 0071008950 (pbk.)
U1  - 658.8 
PY  - 1989///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Advertising
N1  - Includes index; Introduction - 1. Tactics dictate strategies - 2. Going down to the front - 3. Monitoring the trends - 4. Narrowing your focus - 5. Finding your tactic - 6. Finding a tactic to fight drug abuse - 7. Building your strategy - 8. Building a strategy for avon - 9. Making the changes - 10. Shifting the battlefield - 11. Shifting the battlefield at GM - 12. Testing your strategy - 13. Selling your stragegy - 14. Getting the resources - 15. Calling in the outsider - 16. Launching your program - 17. Keeping things on track - 18. Sensing your success - 19. Pouring it on - 20. Cutting your losses - 21. Playing the game - Index
ER  -