Mühlbacher, Hans,  1949- <br/><br/>
International marketing :  a global perspective / 
Hans Mühlbacher, Helmuth Leihs, Lee Dahringer. 
 - 3rd ed. 
 - London :  Thomson Learning,  c2006. 
 - xxvi, 737 p. :  col. ill., col. maps ;  28 cm. 
<br/><br/>Part I: Strategic analyses: 1. Challenge of globalization - 2. Potential market assessment: Determination of attractive markets - 3. Potential market assessment: Economic environment - 4. Potential market assessment: Political and legal environment - 5. Potential market assessment: Cultural environment - 6. Operating environment assessment: Firm's competitive position - 7. International marketing intelligence -- Part II: Basic strategic decisions: 8. Intended strategic position - 9. Rules of business behavior - 10. Resource allocation -- III: Building and sustaining the intended global position: 11. International product management - 12. International distribution management - 13. International sales management - 14. International marketing logistics - 15. International market communication - 16. International pricing decisions - 17. International marketing plan. 
<br/><br/><label>ISBN: </label>1844801322 (pbk.) 9781844801329 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management<br/>Globalization.
<br/><br/><label>Dewey Class. No.: </label>658.848  / MUH