TY - BOOK AU - Clark,Taylor ED - Starbucks Coffee Company. TI - Starbucked: a double tall tale of caffeine, commerce, and culture SN - 0316005320 (pbk.) U1 - 338.17373 PY - 2007/// CY - New York PB - Little, Brown KW - Coffee industry KW - History KW - Coffee KW - Social aspects KW - Coffee shops KW - Corporate culture KW - Case studies KW - International business enterprises KW - United States N1 - Includes index; Introduction: The experiment -- The rise of the mermaid. Life before lattes ; A caffeinated craze ; The siren's song ; Leviathan -- Getting steamed. Storm brewing ; A fair trade? ; What's in your cup ; Green-apron army ; The Seattle colonies -- Epilogue: The last drop ER -