LeSueur, Jeff, 1956- Marketing automation : practical steps to more effective direct marketing / Jeff LeSueur. - Hoboken, N.J. : John Wiley, c2007. - xiii, 346 p. : ill. ; 24 cm. - Wiley and SAS business series. . 1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index. ISBN: 9780470125427 Subjects--Topical Terms: Direct marketing.Marketing--Data processing. Dewey Class. No.: 658.872 / LES