TY  - BOOK
AU  - LeSueur,Jeff
TI  - Marketing automation: practical steps to more effective direct marketing 
SN  - 9780470125427
U1  - 658.872 
PY  - 2007///
CY  - Hoboken, N.J.
PB  - John Wiley
KW  - Direct marketing
KW  - Marketing
KW  - Data processing
N1  - 1. Marketing financials - 2. Marketing automation - 3. Advanced topic - Index
ER  -