TY  - BOOK
AU  - Cappo,Joe
TI  - The future of advertising: new media, new clients, new consumers in the post-television age 
SN  - 0071462155 (pbk.)
U1  - 659.1 
PY  - 2003///
CY  - Chicago, Ill.
PB  - McGraw-Hill
KW  - Advertising
KW  - United States
N1  - Includes bibliographical references and index; Introduction:  Reminiscences from a skybox overlooking the advertising arena - 1. An then there were four - 2. What to do when the money tree dies?  - 3. Advertising changes its tune - 4. Drowing in media - 5. The dilution of creativity - 6. There is no line - 7. Retailers flex their muscles - 8. Integration: ket to the future - 9. Reinventing media, and other variations - 10. The internet as change agent - 11. Who are these people anyway? - 12. Does advertising have a future? - Index
ER  -