McConnell, Ben. <br/><br/>
Citizen marketers :  when people are the message / 
Ben McConnell, Jackie Huba. 
 - Chicago :  Kaplan Pub.,  c2007. 
 - xiv, 223 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 213-215) and index. 
<br/><br/>Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business 
<br/><br/><label>ISBN: </label>9781419596063 (hbk.) 1419596063 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations.<br/>Social media.<br/>Social media--Economic aspects.<br/>Internet--Social aspects.<br/>Interactive marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / MAC 2007