TY  - BOOK
AU  - McConnell,Ben
AU  - Huba,Jackie
TI  - Citizen marketers: when people are the message 
SN  - 9781419596063 (hbk.)
U1  - 658.812 
PY  - 2007///
CY  - Chicago
PB  - Kaplan Pub.
KW  - Customer relations
KW  - Social media
KW  - Economic aspects
KW  - Internet
KW  - Social aspects
KW  - Interactive marketing
N1  - Includes bibliographical references (p. 213-215) and index; Introduction -- Filters, fanatics, facilitators, and firecrackers -- The 1 percenters -- The democratization of everything -- Everyone is a publisher; everyone is a broadcaster -- Hobbies and altruism -- The power of one -- How to democratize your business
ER  -