TY  - BOOK
AU  - Mathieson,Rick
TI  - Branding unbound: the future of advertising, sales, and the brand experience in the wireless age 
SN  - 0814472877
U1  - 658.872 
PY  - 2005///
CY  - New York
PB  - American Management Association
KW  - Mobile commerce
KW  - Product management
N1  - Includes bibliographical references (p. [213]-227) and index; 1. The rise of mBranding - 2. Reach out & sell someone: the top 10 secrets of successful mobile advertising - 3. Dialing for dollars: M-Commerce puts sales in motion - 4. A moving experience: the new world of place-based marketing - 5. The wireless point of persuasion: shopping for insighr at the store of the future - 6. Service with a stylus: creating the ultimate guest experience - 7. No wires, new rules: the wireless world's new social fabric - and what it means to marketers - 8. Marketing 2020 : the future according to spielberg
ER  -