Cullen, John B. 1948-

International business strategy and the multinational company / [electronic resource] : John B. Cullen and K. Praveen Parboteeah. - New York : Routledge, 2009. - 1 online resource.

Title from PDF title page (viewed Oct. 2, 2009). This edition published in the Taylor & Francis e-Library, 2009.

Includes bibliographical references and index.

Competing in the global marketplace -- Strategy and the MNC -- Global and regional economic integration: an evolving competitive landscape -- Global trade and foreign direct investment -- Foreign exchange markets -- Global capital markets -- Culture and international business -- The strategic implications of economic, legal, and religious institutions for international business -- Entry strategies for MNCs -- International marketing and supply-chain management for MNCs -- Financial management for MNCs -- Accounting for multinational operations -- Organizational structures for MNCs -- International human resources management -- E-commerce and the MNC -- Managing ethical and social responsibility in an MNC.

9780203879412 (ebk.) 0203879414 (ebk.)


International business enterprises--Management.


Electronic books.

HD62.4 / .C847 2009eb

658.4/012