International business strategy and the multinational company / [electronic resource] :
John B. Cullen and K. Praveen Parboteeah.
- New York : Routledge, 2009.
- 1 online resource.
Title from PDF title page (viewed Oct. 2, 2009). This edition published in the Taylor & Francis e-Library, 2009.
Includes bibliographical references and index.
Competing in the global marketplace -- Strategy and the MNC -- Global and regional economic integration: an evolving competitive landscape -- Global trade and foreign direct investment -- Foreign exchange markets -- Global capital markets -- Culture and international business -- The strategic implications of economic, legal, and religious institutions for international business -- Entry strategies for MNCs -- International marketing and supply-chain management for MNCs -- Financial management for MNCs -- Accounting for multinational operations -- Organizational structures for MNCs -- International human resources management -- E-commerce and the MNC -- Managing ethical and social responsibility in an MNC.