TY  - BOOK
AU  - Cullen,John B.
AU  - Parboteeah,Praveen
TI  - International business: strategy and the multinational company 
SN  - 9780203879412 (ebk.)
AV  - HD62.4 .C847 2009eb
U1  - 658.4/012 22
PY  - 2009///
CY  - New York
PB  - Routledge
KW  - International business enterprises
KW  - Management
KW  - Electronic books
N1  - Title from PDF title page (viewed Oct. 2, 2009); This edition published in the Taylor & Francis e-Library, 2009; Includes bibliographical references and index; Competing in the global marketplace -- Strategy and the MNC -- Global and regional economic integration: an evolving competitive landscape -- Global trade and foreign direct investment -- Foreign exchange markets -- Global capital markets -- Culture and international business -- The strategic implications of economic, legal, and religious institutions for international business -- Entry strategies for MNCs -- International marketing and supply-chain management for MNCs -- Financial management for MNCs -- Accounting for multinational operations -- Organizational structures for MNCs -- International human resources management -- E-commerce and the MNC -- Managing ethical and social responsibility in an MNC
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=289708
ER  -