Corporate reputation  managing opportunities and threats /  [electronic resource] : 
Ronald J. Burke, Graeme Martin and Cary L. Cooper. 
 - Burlington, VT :  Ashgate Pub. Company,  2011. 
 - 1 online resource (xvi, 338 p.) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1409423271  (ebk.) 9781409423270  (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate image.<br/>Brand name products--Management.<br/>Corporations--Public relations.<br/>Organizational effectiveness.<br/>Performance--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.2