TY  - BOOK
AU  - Burke,Ronald J.
AU  - Martin,Graeme
AU  - Cooper,Cary L.
ED  - Ebooks Corporation.
TI  - Corporate reputation: managing opportunities and threats 
SN  - 1409423271  (ebk.)
U1  - 659.2 22
PY  - 2011///
CY  - Burlington, VT
PB  - Ashgate Pub. Company
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Organizational effectiveness
KW  - Performance
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=398147
ER  -