Turow, Joseph. <br/><br/>
Media today  an introduction to mass communication /  [electronic resource] : 
Joseph Turow. 
 - 3rd ed., 2010 update. 
 - New York :  Routledge,  2010. 
 - 1 online resource (xxxii, 679 p.) :  ill. (some col.). 
<br/><br/>Includes bibliographical references (p. 662-666) and index. 
<br/><br/>pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations. 
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<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9780203852101 (ebk : PDF) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>302.23