TY  - BOOK
AU  - Turow,Joseph
TI  - Media today: an introduction to mass communication 
SN  - 9780203852101 (ebk : PDF)
U1  - 302.23 
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Mass media
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. 662-666) and index; pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations; Also available in print edition
UR  - https://ezproxy.taylors.edu.my/login?url=http://www.tandfebooks.com/isbn/978-0-415-87606-3
ER  -