Lincoln, Susan Rice. <br/><br/>
Mastering Web 2.0  transform your business using key website and social media tools /  [electronic resource] : 
Susan Rice Lincoln. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - 1 online resource (xvii, 206 p.) :  ill. 
<br/><br/>Includes bibliographical references (p. [195]-200) and index. 
<br/><br/>Copyright; Table of contents; Preface; Introduction; 1. Social media -- giving power to the people; 2. Communicating the best and the worst; 3. Piggies in the middle; 4. The making of the corporation/person; 5. The grand old lady of the internet; 6. Googling it; 7. The forgotten magic of article marketing; 8. From Citizen Kane tocitizen journalists; 9. Podcasting -- a toddlerwith a big future; 10. Social networking will be like air; 11. Viral velocity; 12. Video opens thefloodgates; 13. Putting the pieces of the puzzle together; 14. A peek at the future; References; Index. 
<br/><br/><label>ISBN: </label>9780749457518 (ebk.) 0749457511 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Viral marketing.<br/>Web 2.0.<br/>Electronic commerce--Social aspects.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .L57 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72