Dushinski, Kim,  1966- <br/><br/>
The mobile marketing handbook  a step-by-step guide to creating dynamic mobile marketing campaigns /  [electronic resource] : 
Kim Dushinski ; foreword by Laura Marriott. 
 - Medford, N.J. :  CyberAge Books/Information Today,  c2009. 
 - 1 online resource (xxix, 218 p.) :  ill. 
<br/><br/> Includes index. 
<br/><br/>The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile. 
<br/><br/><label>ISBN: </label>9781573879217 (ebk.) 1573879215 (ebk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing.<br/>Cell phones.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / .D87 2009eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/72