TY  - BOOK
AU  - Dushinski,Kim
AU  - Marriott,Laura
TI  - The mobile marketing handbook: a step-by-step guide to creating dynamic mobile marketing campaigns 
SN  - 9781573879217 (ebk.)
AV  - HF5415.1265 .D87 2009eb
U1  - 658.8/72 22
PY  - 2009///
CY  - Medford, N.J.
PB  - CyberAge Books/Information Today
KW  - Telemarketing
KW  - Cell phones
KW  - Electronic books
N1  - Includes index; The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=307870
ER  -