Social media 101 tactics and tips to develop your business online / [electronic resource] :
Chris Brogan.
- Hoboken, N.J. : Wiley, c2010.
- 1 online resource (xiv, 337 p.)
Includes bibliographical references and index.
Above all else : people -- What social media does best -- Social media does not replace marketing strategy -- Making business sense of social media -- Social media as personal power -- Social media for your career -- Threading some trends together -- The vital importance of your network.